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ATG Wisdom
A Strategy for Delivering a Comprehensive and Consistent Cross-Channel, Cross-Lifecycle Customer Experience
January 25, 2006
By:
Mitchell Kramer
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Executive Summary:
ATG Wisdom is a product strategy that unifies all of ATG’s products and lets you implement them to deliver a comprehensive and consistent cross-channel, cross-lifecycle customer experience. ATG fulfills the Wisdom strategy by having built all of its products with the same Java technologies and by supporting their deployment on the ATG7 application platform, in order to leverage common facilities for integrating external resources and for creating and managing customer context. In this report, we discuss how ATG’s products implement Wisdom and how you should consider using them.
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| Pages: 9 |
| Format: PDF |
| License: Single
User |
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