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Provide a 360-Degree View of the Customer Relationship
Leading the Way to Customer Loyalty and Profitability
January 25, 2006
By:
Patricia Seybold
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Executive Summary:
The fourth critical success factor originally introduced in Customers.com is “Provide a 360-degree view of the customer relationship.” Make sure you capture every interaction with your customers and make that information available to both the customer, and appropriate employees and stakeholders.
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