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Federated Customer Information
A Practical Approach to Breaking through Customer Information Silos
December 8, 2005
By:
Mitchell Kramer
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Executive Summary:
Customer information is the key to delivering the kind of personalized cross-channel, cross-lifecycle customer experience that makes it easy for your customers to do business with you. It’s the information that identifies your customers and comprehensively represents their relationships with you. Without customer information, you can’t do business. The problem is that you have too much customer information. Some of it is managed in all of your customer-touching and -facing systems. In this report, we describe a best practices approach for harnessing customer information.
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