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Branded Customer Service
Barlow and Stewart Promote a Strong Linkage between Brand and Customer Service
September 29, 2005
By: Patricia Seybold
 
Executive Summary: 
To excel in any market, your company can’t just offer great customer service, it needs to offer branded customer service—an experience that is unique to your brand. This book educates you about the differences between on-brand and off-brand customer service delivery. Branded Customer Service also addresses the corporate culture change issues that are required to help all employees learn how to be on-brand in their dealings with one another, as well as with customers. This is not a “how to” book. We wish it were! It’s a general awareness-creation book.


Other Recommended Items:
Turn Customer Co-Design Insights into Action
How to Gain Momentum by Turning Customer Scenarios® into Operational Scorecards, Recommendations, and Action Items
2/8/2007 - By:Patricia Seybold
Price: $995

Leading an “Issues and Vision” Discussion with Customers (and Partners)
Tips for Gaining a Lot of Customer Context in a Short Time (and How to Kick Off a Customer Scenario® Mapping Session)
9/15/2005 - By:Patricia Seybold
Price: $995

Identifying Operational Customer Experience Metrics
How to Spot What Matters Most to Customers and Turn Those “Moments of Truth” into Metrics You Can Track
8/4/2005 - By:Patricia Seybold
Price: $995

 
 
 
 
 
 
Pages: 8
Format: PDF
License: Single User
 
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