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Campaign Management at Nationwide Building Society
Improving the Cross-Channel, Cross-Lifecycle Customer Experience
September 15, 2005
By:
Mitchell Kramer
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Executive Summary:
This report is a case study that examines how Nationwide Building Society has made it easier for its customers to do business with them through an innovative implementation of campaign management processes and newly selected marketing automation technology. Nationwide is using Unica Affinium to deliver relevant offers to its customers in-line with their banking activities in branches and through the call center. It’s the latest in a series of Nationwide’s steps toward becoming a more customer-centric organization.
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