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Why the Buzz About Google Talk?
What’s Google’s Strategy for IM and VOIP, and How Will It Impact You?
September 1, 2005
By: Patricia Seybold
 
Executive Summary: 
Google’s introduction of Google Talk instant messaging and chat in August 2005 unleashed a huge buzz of speculation. Our take: Google is about to shake up the telecommunications industry. Google will become a major player in telecommunications by offering free VOIP from a brand that matters. Google will expand its networking infrastructure to support multimedia traffic. Google Talk has the potential to become the preferred communications medium for people all over the world. The Trojan horse behind Google Talk is Gmail. Google wants to become the world’s preferred email provider. But, these new offerings are going to trigger even more privacy and “big brother” concerns. Yet, Google is likely to win the hearts and contact lists of consumers who are willing to trade off convenience and access for privacy. What else? Google may offer Web conferencing services that could rival those from existing players.


Other Recommended Items:
Turn Customer Co-Design Insights into Action
How to Gain Momentum by Turning Customer Scenarios® into Operational Scorecards, Recommendations, and Action Items
2/8/2007 - By:Patricia Seybold
Price: $995

Leading an “Issues and Vision” Discussion with Customers (and Partners)
Tips for Gaining a Lot of Customer Context in a Short Time (and How to Kick Off a Customer Scenario® Mapping Session)
9/15/2005 - By:Patricia Seybold
Price: $995

Identifying Operational Customer Experience Metrics
How to Spot What Matters Most to Customers and Turn Those “Moments of Truth” into Metrics You Can Track
8/4/2005 - By:Patricia Seybold
Price: $995

 
 
 
 
 
 
Pages: 7
Format: PDF
License: Single User
 
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