|
HP Provides Cross-Channel Inventory Visibility
Responding to the Moment of Truth: 'Where Is This Product in Stock?'
July 1, 2004
By:
Patricia Seybold
|
| |
Executive Summary:
One of customers’ “moments of truth” in deciding which product to buy is knowing where the product is in stock and how soon they can receive it. Hewlett-Packard’s Internet marketing group has partnered with Channel Intelligence to provide near-real-time in-stock status information for its printing and imaging products both at e-tailers’ sites and in bricks and mortar locations in North America. Now consumers will know with certainty that a particular model of printer and/or ink cartridge is in stock in the store before they drive over and without the need to make a phone call. Channel Intelligence provides this product in-stock status information to a number of manufacturers and retailers. Neither the manufacturers nor the retailers need to have their product data conform to any pre-agreed metadata definitions. The more players participate, the more complete the ecosystem becomes.
|
|
|
|
| |
| |
|
| |