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Return on Customer(SM)
Peppers and Rogers Popularize an Important Concept
July 21, 2005
By: Patricia Seybold
 
Executive Summary: 
Looking for a way to convince your executives to put their money (and priorities) where their mouths are? First, come up with your current and planned strategy for measuring and reporting your firm’s Return on Customer. Then, educate your execs by handing out this book. Attach your ROC plan to it!


Other Recommended Items:
Turn Customer Co-Design Insights into Action
How to Gain Momentum by Turning Customer Scenarios® into Operational Scorecards, Recommendations, and Action Items
2/8/2007 - By:Patricia Seybold
Price: $995

Leading an “Issues and Vision” Discussion with Customers (and Partners)
Tips for Gaining a Lot of Customer Context in a Short Time (and How to Kick Off a Customer Scenario® Mapping Session)
9/15/2005 - By:Patricia Seybold
Price: $995

Identifying Operational Customer Experience Metrics
How to Spot What Matters Most to Customers and Turn Those “Moments of Truth” into Metrics You Can Track
8/4/2005 - By:Patricia Seybold
Price: $995

 
 
 
 
 
 
Pages: 5
Format: PDF
License: Single User
 
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