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Content Islands
Your Content Management Systems Are Multiplying. What Should You Do?
June 23, 2005
By: Mitchell Kramer
 
Executive Summary: 
Content management systems are proliferating. You have one for every application that helps you deliver your customer experience on the Web—your customer portals, ecommerce systems, marketing automation systems, and self-service customer support systems. The cost of these “content islands” reduces the potential benefits of an otherwise excellent customer experience. But these systems are the best that you can do with today’s content technology and products. In the future, a combination of content services, XML, and “content bases” could be a better approach.


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Pages: 6
Format: PDF
License: Single User
 
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