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Selecting and Recruiting Customers for Customer Scenario® Mapping Sessions
How to Identify and Solicit the Right End-Customers for Customer Co-Design Sessions
June 9, 2005
By:
Patricia Seybold
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Executive Summary:
So you’re thinking about running a customer co-design session? You’ll need trained and certified Customer Scenario(R) Mapping consultants, customers, and employees. You may also want to include your channel partners. What’s the best way to recruit customers (and partners) for Customer Scenario Mapping sessions? Here are suggestions for ways to build customer co-design into your normal activities. We also describe what kinds of customers to recruit, and how many.
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