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Customer Portal Platforms Evaluation Framework
How to Select the Best Portal Technology Platform for Your Business
May 12, 2005
By:
Mitchell Kramer
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Executive Summary:
Customer portals are great mechanisms for delivering a major portion of your online customer experience. They’re good for your customers because they can make it easier for your customers to do business with you, and they’re good for you because they can improve customer satisfaction and profitability, and they can reduce costs to serve. This report presents the details of our framework for evaluating the portal technology platforms best suited for customer portals.
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| Pages: 16 |
| Format: PDF |
| License: Single
User |
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