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How to Think About Content Management
Confused about Content Management and Portals? Reframe Your Questions
May 5, 2005
By: Patricia Seybold
 
Executive Summary: 
Don’t make the mistake of selecting a Web-only content management solution. Online content vs. print content is an arbitrary distinction. Focus first on the audience(s), then the information collections they need. For each information collection, think about your requirements for five key activities: findability, manageability, update-ability, reuse and measurement.


Other Recommended Items:
Turn Customer Co-Design Insights into Action
How to Gain Momentum by Turning Customer Scenarios® into Operational Scorecards, Recommendations, and Action Items
2/8/2007 - By:Patricia Seybold
Price: $995

Leading an “Issues and Vision” Discussion with Customers (and Partners)
Tips for Gaining a Lot of Customer Context in a Short Time (and How to Kick Off a Customer Scenario® Mapping Session)
9/15/2005 - By:Patricia Seybold
Price: $995

Identifying Operational Customer Experience Metrics
How to Spot What Matters Most to Customers and Turn Those “Moments of Truth” into Metrics You Can Track
8/4/2005 - By:Patricia Seybold
Price: $995

 
 
 
 
 
 
Pages: 2
Format: PDF
License: Single User
 
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