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Winning Back Customers
A Renewed (or, Perhaps, First-Time)
September 12, 2002
By: Ronni Marshak
 
Executive Summary: 
FleetBoston is improving its customer service with its Winning Gold initiative. Now it needs to make customers aware of its improved service and offers.


Other Recommended Items:
I Want to Retire with Financial Security
Identifying and Measuring the Key Moments of Truth in the “Planning for Retirement” Customer Scenario® Pattern
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Learning a New Skill “My Way”
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Identifying and Measuring the Key Moments of Truth in Product/Service Upgrade Customer Scenario® Patterns
What Customers Want When Upgrading to a New "Model"
2/26/2009 - By:Ronni Marshak
Price: $995

 
 
 
 
 
 
Price: $295.00
Pages: 3
Format: PDF
License: Single User
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