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What Are Customer Experience Best Practices?
Summary of Our Findings from the APQC Total Customer Experience Benchmark and a Report Card for You
April 28, 2005
By: Patricia Seybold
 
Executive Summary: 
The advantage of being a “subject matter expert” in a benchmarking study is that you gain first-hand access to detailed questionnaires and site visits to best practices companies. After pouring over all the data collected during the 5 month Benchmarking Collaborative in Managing the Total Customer Experience conducted by the American Productivity and Quality Council (APQC) between October 2004 and April 2005, Patricia Seybold distilled a set of “findings” from the data. Here are the practices that seem to differentiate the “best practitioners” from the rest of the pack when it comes to delivering, and reaping the benefits from delivering a good total customer experience across touchpoints, channels, and throughout the customer lifecycle. We include a Customer Experience Report Card you can use to rate yourselves.


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Pages: 6
Format: PDF
License: Single User
 
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