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May I Help You?
Serve Your Customers across All of Your Channels and All of the Phases of Their Lifecycles
September 2, 2004
By:
Mitchell Kramer
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Executive Summary:
Customers want your HELP on every channel through which they interact with you—the touchpoints like the Web, call center, and store—as well as the partners that market, resell, and support the products that you build. Customers want and need your HELP at every phase of their lifecycles—to learn about your products proactively or reactively, buy them, use them, and fix them, as well as to mange their relationships with you. When we say customer service, we mean simply delivering a customer experience that helps your customers do business with you.
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| Pages: 7 |
| Format: PDF |
| License: Single
User |
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