memberships consulting research customer co-design events books blogs company
email
password  
Register   Help Sign In

Consultants in business & technology strategies to improve Customer Experience and encourage Outside Innovation

Search our

advanced search
Search

Popular Free Research
End-to-End Search Marketing and Customer Experience
Are We Entering a Golden Age of IT?
Corporate Executive Board Responds to Customers’ Request for Increased Collaboration

Key Research Topics
BEST PRACTICES & CASE STUDIES
CRM/CUSTOMER SERVICE
CUSTOMER EXPERIENCE
CUSTOMER COMMUNITIES
CUSTOMER SCENARIO® MAPPING
E-COMMERCE
INNOVATION
PRODUCT EVALUATIONS
SEARCH & MERCHANDISING
SOCIAL MEDIA & WEB 2.0

Featured Research Reports
RightNow Service, a Solution for Organizations of All Sizes in a Wide Range of Industries

Research, Compare, and Select a New Retail Bank
Smart Customization Comes of Age
Search Product and Company Update - 1H 2008
10 Critical Success Factors for Generating ROI from Online Customer Communities

  

Browse Research
 

   
Cross-Channel Shopping Shines in the 2004 Holiday Season
Search Plays a Big Role in Steering Sales to Both Niche and Mainstream Retailers
January 6, 2005
By: Patricia Seybold
 
Executive Summary: 
Online shopping in the United States accounted for more than 10 percent of all holiday retail shopping during the 2004 winter holiday shopping season. However, even more buyers used cross-channel shopping in 2004—searching online and buying in the store, or browsing in the store and buying online. Search and product findability were keys to success. Cross-channel shopping is becoming a much more common and seamless experience for customers. Most retailers are aggressively pursuing a multichannel shopping strategy in order to build strong relationships with shoppers and to increase the profitability per customer.


Other Recommended Items:
Turn Customer Co-Design Insights into Action
How to Gain Momentum by Turning Customer Scenarios® into Operational Scorecards, Recommendations, and Action Items
2/8/2007 - By:Patricia Seybold
Price: $995

Leading an “Issues and Vision” Discussion with Customers (and Partners)
Tips for Gaining a Lot of Customer Context in a Short Time (and How to Kick Off a Customer Scenario® Mapping Session)
9/15/2005 - By:Patricia Seybold
Price: $995

Identifying Operational Customer Experience Metrics
How to Spot What Matters Most to Customers and Turn Those “Moments of Truth” into Metrics You Can Track
8/4/2005 - By:Patricia Seybold
Price: $995

 
 
 
 
 
 
Pages: 11
Format: PDF
License: Single User
 
Email Friend
 
Or access this report and all of our research for only $995
Purchase reprints

 
 
 
  This report is available for FREE. Please fill out the form below to download. (If you already have an account, please log in above).
 
  Tell us about yourself. 
  Email Address:  *
  First Name:  *
  Last Name:  *
  Job Title:  *
  Job Function: 
  Department: 
  Phone:  *
  Interests: 
  How did you hear about us?  *
  Create Password:  *
  Confirm Password:  *
 
  Tell us about your company. 
  Company:  *
  State/Province: 
  Country:  *
  Annual Revenue: 
  Number of Employees:
  Industry: 
  Website: 
  * Required
  I agree to abide by the terms of use.*
  Please send me updates from the Patricia Seybold Group. 
  Please send me information on the vendors in this report. 
 
  Create Account