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Identifying the Right Customers and Context
Building the Foundation for a Customer Scenario
July 24, 2003
By: Ronni Marshak
 
Executive Summary: 
Before you begin a Customer Scenario® Mapping exercise, you should capture the context of the scenario. This report explains the five key elements to capture: customer, scenario, desired outcome, conditions of satisfaction, and customer context.


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Identifying and Measuring the Key Moments of Truth in the “Planning for Retirement” Customer Scenario® Pattern
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What Customers Want When Upgrading to a New "Model"
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Price: $995.00
Pages: 6
Format: PDF
License: Single User
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