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The Dangers of Defining a Specific Scenario-Mapping Customer
Creating a Composite Customer Yields Best Results
September 18, 2003
By:
Ronni Marshak
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Executive Summary:
When defining the customer for a scenario mapping session, create a composite customer who embodies the common traits and needs of a key customer segment. Avoid the temptation to map a “real” customer, with very unique personality traits and demands as this can limit creativity.
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| Pages: 3 |
| Format: PDF |
| License: Single
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