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Customer Data Warehouses
Closing the Loop on Customer-Centricity
December 18, 2003
By: Mitchell Kramer
 
Executive Summary: 
A customer data warehouse is a data warehouse designed to support the customer-centric analysis of your business. It’s the mechanism that will enable you to become as customer-centric in analysis as you’re becoming in your operations. You need a customer data warehouse to do customer-centric analysis. And you need to do customer centric analysis to close the loop and become a completely customer-centric organization.


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Still Growing and Going Strong!
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Pages: 6
Format: PDF
License: Single User
 
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