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Unica Affinium 6
How Unica’s Offering Stacks Up against Our Campaign Management Framework
January 15, 2004
By:
Mitchell Kramer
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Executive Summary:
Affinium 6, a product suite from Unica Corporation, offers campaign planning, campaign design and development, campaign execution, and analytic and optimization functionality in a set of four product modules. This report evaluates Affinium 6 against our evaluation framework for campaign management.
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| Pages: 24 |
| Format: PDF |
| License: Single
User |
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