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(Download
PDF) 
- Want to be masterful in leading Customer
Co-Design
Sessions ?
- Learn Patricia Seybold Group’s proven co-design
methodology:
Customer Scenario Mapping
- Gather customers’ future requirements based on their scenarios
- Build consensus across your organization to focus on what matters most to customers
- Become certified to run your own CSM sessions with customers,
employees, and partners
OVERVIEW
Customer
Scenario® Mapping is the best way to design processes,
services, solutions and business models to meet customers’ needs.
Using this technique, you can quickly discover and communicate
a context-rich set of customers’ ideal requirements
and align your organization and your partners around customers’ goals and priorities.
Training and Certification
CSM training
and
certification
used to cost $50,000 to $100,000. With our new streamlined “Do
It Yourself” online training
and
public
customer co-design workshops, where you can practice your
skills
in actual real-life situations. We are now able to
offer
the complete training and certification for $5,000 per
person.
Once
you’ve been trained and certified as a CSM Facilitator,
you'll be licensed to use the methodology with your employees,
partners, and customers without ever having to renew your
certification.
SIGNIFICANT BENEFITS
| Continuous Customer Innovation |
By bringing CSM facilitation skills
in-house, your company can create a continuing customer
co-design program with lead customers and key stakeholders,
supporting a consistent outside-in approach to customer
innovation throughout your organization. |
Reduced Cost
|
Companies with certified CSM facilitators
are licensed to run unlimited customer and partner sessions*,
thus eliminating the consulting fees associated with hiring
the Patricia Seybold Group Master Facilitators to plan
and execute customer co-design events. |
Reusable Techniques in Gathering
Information from Customers
|
The CSM
concepts and techniques you
will learn and apply can be used in many other customer-facing
situations to forge strong and lasting relationships with
customers as well as to truly surface the issues that
customers care about. |
TWO STEPS TOWARDS CERTIFICATION
The basic training and certification process can be accomplished
in two simple steps:
-
Do-It-Yourself
online training modules ($2,500 per person)
- In-person facilitation practice and actual facilitation
of a real-life customer co-design session—either via
a public
CSM Practicum & Certification workshop ($2,500 per trainee)
or customized for your organization and conducted at your
location with your customers/stakeholders (Negotiated Fee).
(Note
that
the
people who are most successful are those who are experienced
in
other forms of facilitation, active listening and
consulting.
Our curriculum does not include basic facilitation skills
training.)
Ideally,
we
recommend
that
you train a team of three or more facilitators at a time.
Having
a group of professionally trained CSM consultants
dramatically
increases
the
effectiveness of the methodology. A team of CSM consultants
can
support one another throughout the
process
of
preparing for and leading Customer Scenario® Mapping
sessions. Having three to four certified consultants enables
you to lead multiple Customer Scenario® Mapping teams
in parallel, maximizing customer and partner involvement
and increasing the impact of each Customer Scenario® Mapping
session.
* Certified CSM
Consultants
who
use
CSM
as
part
of
a
billable
service
are
subject
to a licensing fee for the commercial use of the
methodology.
Please contact us for more details.
For
more
information,
please
contact
csm "@" psgroup.com or
(617)
742-5200.
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