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This book tells the stories of dozens of outside innovation pioneers:
BBC
Charles Schwab
Cisco
Flickr
GE
Hallmark
Karmaloop
Koko Fitness
Kraft
LEGO
Mozilla
National Instruments
Snap-On
Staples
Unilever
Zopa
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Outside Innovation
How
Your Customers Will Co-Design
Your Company’s Future
The faster and better a company innovates, the more likely
it is to remain the leader and to set the new rules for others
to follow. But the innovation game is changing dramatically.
Drawing from dozens of stories of outside innovation
pioneers, this book shows how to win the innovation war.
Praise from readers. More
“Outside Innovation is a landmark book in its revelations
on customer-led innovation.”
—Tom Stemberg, Founder/Former CEO of Staples
“With dozens of real-world examples, Outside Innovation provides a blueprint
for harnessing customer-led innovation.”
— Katrina Lane, VP Channel Marketing, Harrahs
“Patricia Seybold shows us how to unleash innovative ideas from customers in
ways that cement customer loyalty and enrich all parties in the process.”
— Jean Wilson, VP Information Services, L.L.Bean
Praise from reviewers. More
“...companies urgently need to identify their most important customers
and engage deeply with them about what they want.”
- The Economist
“[Seybold] offers intriguing
insights throughout her
new book.”
- New York Times
“A lot has
been written about wikis,
blogs, open source software,
etc., but Seybold does a good job of showing
and explaining the practical
uses of this stuff for
businesses.”
- BusinessWeek
“Patricia Seybold offers intriguing insights throughout
her new book.”
— Paul B. Brown, New York Times
“No one knows better than Patricia Seybold how companies can change - no, make
that MUST change - to take advantage of the new rules of business.”
— Alan Deutschman, Fast Company
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