|
|
|
|
| Books > Customers.com Classic Handbook |
|
Customers.com® Handbook (Classic with Updates)
A Handbook for Your Customers.com Initiatives
These materials complement the book Customers.com®, which
helped shape the e-business strategies of thousands of businesses
around the world in the late 1990s. Newly researched articles
highlight the timeless insights and provide new examples and
lessons learned from visionary leaders and hundreds of Customers.com® projects.
Use this guide to ensure that you’ve covered the bases
in designing, refining and implementing your customer-centric
online or mobile strategy.
Customers.com Classic
How to Create a Profitable Business Strategy for the Internet
and Beyond
Download the ORIGINAL Customers.com business classic. Read it
to learn the HISTORY of how organizations learned to do business
on the Internet.
Read
a sample…
Making It Easy for Customers
to Do Business with You
A Handbook for Your Customer.com® Initiatives – Part
1
We recap and
update the eight original success factors and offer a road map to help
you deal with the hardest set of issues—building
consensus within your organization.
Read
a sample…
How to Plan and Implement Your
Customers.com Strategy
A Handbook for Your Customer.com® Initiatives – Part
2
We offer a simple
set of guidelines for designing your e-business from the customers’ perspective—from
the outside in.
Read a sample…
What Roles You'll Need to Implement Your Customers.com Strategy
A Handbook for Your Customer.com® Initiatives – Part
3
What are the
key roles you should consider in structuring your organization to be customer-centric?
In Part 3 of our Customers.com Handbook, we recommend positions
with P&L
responsibility around customer segments.
Read a sample…
How to Approach
Information Technology and Information Architecture for Your Customers.com
Initiatives
A Handbook for Your Customer.com® Initiatives – Part
4
In Part 4 of our Customers.com Handbook, we offer some practical guidelines for the design and development of customer-facing applications, whether they are implemented on the Web, on Smartphones, or as interactive applications
Read
a sample…
|
|
|