Customers.com

How to Create a Profitable Business Strategy for the Internet and Beyond
By Patricia Seybold, with Ronni Marshak
Published in November, 1998 by Random House/Crown Business

When it was originally published in 1998, the influential Customers.com quickly topped the charts of the Business Week, Wall Street Journal, New York Times, and USA Today best-selling book lists. It gained worldwide popularity and was published in the following international editions: Arabic, Chinese, English (U.K.), Estonian, French, German, Hebrew, Indian, Italian, Japanese, Korean, Portuguese, Polish, Spanish, Thai, and Turkish.

Would you like to know how your organization could benefit from e-business? Would you like to know how your customers could benefit from your e-business and e-commerce initiatives? That's what Customers.com is about. Go behind the scenes at more than a dozen pioneering companies successfully practicing electronic commerce today. This book provides insight into the ways that 16 leading companies (including American Airlines, Amazon.com, Bell Atlantic, Cisco, General Motors, Hertz, and Wells Fargo) designed their e-business strategies to improve revenues, increase profitability, and enhance customer loyalty. What's the formula for success? "Make it easy for customers to do business with you."