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Expertise
As a Senior Consultant with over 20 years of industry experience, Marshak is the group’s leading expert in working with start-up and emerging high-tech companies helping them to formulate corporate and product positioning strategies and to identify current and emerging competitive landscapes. She provides feedback to companies on the design and functionality of their products and recommends as well as prioritizes improvements and enhancements for them to implement.
Marshak and Patricia Seybold were the early co-developers of the Group’s
Customer Scenario® Mapping Consulting methodology. Marshak leads Customer
Scenario® Mapping sessions to help clients formulate and develop customer-centric
best practices.
Marshak is a renowned and sought-after speaker. She has presented to audiences worldwide on how leading companies have designed their ebusiness strategies to improve revenues, increase profitability, and enhance customer loyalty. As a leading consultant in workflow and business process management, she served as conference chair for the 1994 & 1995 Workflow Conferences and developed and chaired the 1996 & 1997 AIMM Workflow Workshop. She has presented at Comdex and Groupware ‘9X in addition to many other industry events.
As a Senior Analyst in the group’s Strategic Research Service, her current research is focused on collaboration. She has authored white papers helping companies introduce new products and technologies to market. Her work has also been published in Fortune, Network
World, and Computerworld. Marshak is frequently quoted in the press.
Marshak co-authored the internationally acclaimed best-selling
book, Customers.com,
published in 1998 and The Customer Revolution,
published in 2000. She is
the author of Word Processing Packages for the IBM PC and co-author
of Integrated Desktop Environments and Database Software for the IBM
PC: the Desktop Generation,
both published by McGraw Hill as part of the Seybold Series on Professional
Computing. She currently serves on the Patricia Seybold Group’s
board of directors.
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