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Social Media Strategies Practiced by Customer-Centric Executives
Patty's Visionaries Use Social Media for SEO & to Help Customers and Prospects Get Good Answers
Highlights of the current social media practices of some of the world's top Web strategists and customer-centric Visionaries.
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December
3,
2009
Patricia Seybold
8
pages
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Business Week's Business Exchange
A Good Example of Crowd Sourcing and Social Networking
Business Week's Business Exchange is a crowdsourcing adjunct to Business Week. Readers post links to interesting articles and blog posts they’ve found on other publishers’ sites or written themselves.
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April
29,
2009
Patricia Seybold
4
pages
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Why Twitter Rules and What to Do About It
The Six Best Uses of Twitter for Your Organization
Why should your company "tweet"? How and why should your team be monitoring twitter? Here are the six most powerful ways that companies can use Twitter to connect with customers and would be customers, along with plenty of real-life examples.
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April
13,
2009
Patricia Seybold
4
pages
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How Should You Manage Customer Communities?
Roles and Responsibilities You’ll Need for Your Customer-Centric Organization
In today’s Web 2.0 world, companies must have an organizational structure that reflects the commitment to running a customer-centric business and fill the roles with the right people. In this report, we present our ideal customer community team.
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April
17,
2008
Matthew Lees
12
pages
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Building a Customer Community with Wetpaint
How a Wetpaint Wiki Can Support Your Customer Community
The Wetpaint wiki combines Web-page editability with discussion lists and other community elements. Its ease of use, feature set, and pricing options make it an appealing option for small-to-medium-sized communities.
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March
6,
2008
Matthew Lees
16
pages
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Framework for Evaluating Online Community Platforms, Version 2
How to Evaluate Solutions that Enable Online Customer Communities
Customer communities can empower customers and strengthen relationships between them and your company. This updated framework will help you evaluate platforms and identify the one that's best for you.
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January
10,
2008
Matthew Lees
20
pages
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Building Professional Peer Communities
An Interview with Vanessa DiMauro, Principal, Leader Networks
Professional Peer Communities are built around a specific topic, industry, or discipline. To explore these communities, we spoke with Vanessa DiMauro, principal of Leader Networks, who has been a virtual community builder for more than 15 years.
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January
11,
2007
Matthew Lees
13
pages
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A Social Networking Primer
Understanding the Basics: Connecting, Sharing, Finding, and Tagging
This report covers the basics of online social networking, presenting background and context, and describing some of the most popular and successful social networking sites.
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November
9,
2006
Matthew Lees
13
pages
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Why the Buzz About Google Talk?
What’s Google’s Strategy for IM and VOIP, and How Will It Impact You?
Google’s introduction of Google Talk instant messaging and chat in August 2005 unleashed a huge buzz of speculation. Our take: Google is about to shake up the telecommunications industry.
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September
1,
2005
Patricia Seybold
7
pages
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