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Consultants in business & technology strategies to improve Customer Experience and encourage Outside Innovation


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Amazon's Other Business: Cloud Computing
Why and How Is Amazon Web Services, LLC Shaping the Future of Web-Based Businesses?

I suspect that, when he is 80, Jeff Bezos won’t reflect much on how Amazon.com changed the face of retailing. He will be proudest of how he changed the face of business creation with Amazon Web Services.
April  15,  2010
Patricia Seybold
15 pages



Are We Entering a Golden Age of IT?
How Pioneering Technology Architects View the Current Business Challenges and IT Opportunities

How do you leap ahead even in harsh economic times? Here are some tips from seasoned IT architects.
November  13,  2008
Patricia Seybold
3 pages



Service Discovery Using Customer Scenario Mapping
Building Your Services Catalog

In this report, we share our Service Discovery Methodology, which helps organizations define the right services for their service-oriented architecture.
September  4,  2008
Brenda Michelson
17 pages



CohesiveFT Makes It Easy to “Roll Your Own” Virtual Servers
Customer-Led Innovation in Virtualization, Service-Oriented Infrastructure and Cloud Computing

Cohesive Flexible Technologies is a software start-up whose story to-date provides six best practices in customer-led innovation.
March  20,  2008
Patricia Seybold
21 pages



IBM.com’s New Look: More Than a Face Lift
Using Service-Oriented Architecture to Provide an Adaptive Web Experience

In June 2007, IBM launched its next-generation Web site and the framework IBM will use to provide a unified online experience across all IBM’s Web properties. This new site architecture and approach embodies a number of best practices.
June  28,  2007
Patricia Seybold
17 pages



How to Get From Product 2.0 to BIZ 3.0
Redeploy your Product-related Web 2.0 Services to Help Customers Reach Their Goals

Web 2.0 offers the ability to support each product lifecycle phase with Internet-enabled services. We call this approach: Product 2.0.
February  20,  2007
Patricia Seybold
3 pages



KANA Solutions for Web Self-Service
Content, Findability, and Process Management Make It Easy for Customers to Help Themselves

We evaluate KANA Solutions for Web Self-Service against our evaluation framework for customer self-service in this report.
July  13,  2006
Mitchell Kramer
40 pages



What Business Models Work in an Open Source World?
Cohesive Financial Technologies: How a Software Start-Up Thinks through Its Options

How does open source work as part of a business model? A start-up company explains how to think through the different dimensions of open source.
June  29,  2006
Patricia Seybold
11 pages



Customer Self-Service Evaluation Matrix
A Blank Matrix to Facilitate Your Evaluation Process for Customer Support Offerings

The matrix has extra columns which you can use them to notate the capabilities of the short list of customer self-service products you are currently investigating.
June  29,  2006
Mitchell Kramer
11 pages



Customer Portals Evaluation Framework, Version 2
How to Select the Best Portal Technology Platform for Your Customers

In this report, we describe version 2 of our framework for evaluating portal platforms for customer portals and explain how and why we’ve refined it.
May  18,  2006
Mitchell Kramer
19 pages



Observations from the Field: SOA
Conversations with Architects and Technologists on the Hard Part, the Hype, and Zero Code

Each week, we interact with individuals from both enterprises and technology providers, on a broad range of topics. These interactions surface recurring themes and interesting insights. This report shares insights gleaned on SOA.
May  4,  2006
Brenda Michelson
5 pages



StrikeIron’s Web Services Marketplace
A Glimpse of the Future, Available Today

StrikeIron, with its commercial Web Services Marketplace and supporting ecommerce platform is creating an early-adopter service grid, available to marketplace buyers and sellers today. This report introduces StrikeIron from our first-hand experience.
April  6,  2006
Brenda Michelson
7 pages



Enterprise Service Bus Routes
Our Enterprise Service Bus Test Plan

In this report, the start of our Enterprise Service Bus Ride series, we share our test plan. Our integration scenarios are designed to test an ESB as both an enterprise integration backbone, and an infrastructure provider for advanced styles of SOA.
March  9,  2006
Brenda Michelson
11 pages



Event-Driven Architecture Overview
Event-Driven SOA Is Just Part of the EDA Story

While we are pleased to see increasing enterprise and vendor interest in the SOA-EDA connection, we are also concerned. Many SOA evangelists are only talking about event-driven SOA, ignoring event streams and CEP. For the full EDA story, read this.
February  2,  2006
Brenda Michelson
8 pages



IT Linchpin 2006: The Enterprise Architect
What Does a Great Enterprise Architect Look Like?

The IT linchpin for 2006 is the enterprise architect. A great enterprise architect can implement an adaptive, cost-effective architecture to further your business, without stonewalling your project teams.
January  5,  2006
Brenda Michelson
4 pages



Planning and Conducting Enterprise Service Bus Rides(SM)
Activities and Tips for Your Bus Rides, Plus a Preview of Our Bus Ride Series

In the introduction to our enterprise service bus ride series, we have a dual focus. First, we share best practices for your own ESB evaluation process. Second, we preview our bus ride series—an important input to your evaluation process.
December  15,  2005
Brenda Michelson
8 pages



Best Practices, Lessons Learned, and Takeaways from Enterprise SOA Practitioners
A Report from InfoWorld’s SOA Executive Forum

According to real-world practitioners, SOA is an architectural strategy, not a product-centric strategy. We couldn’t agree more! Read this report to get SOA journey insights from enterprise practitioners—as shared at InfoWorld’s SOA Executive Forum.
November  23,  2005
Brenda Michelson
8 pages



A New Service-Oriented Architecture Maturity Model
SOA MM from Sonic Software, Systinet, AmberPoint, and BearingPoint Now Public

On October 27, 2005 a vendor consortium publicly released a new SOA Maturity Model. This model is important because it is business focused.
November  3,  2005
Brenda Michelson
8 pages



The Vanilla Layer Cake Theory
Using Service-Orientation for Non-Invasive Application Package Customization

Ever have application package modification problems? Ever create a surrounding ecosystem with direct dependencies on the package? Did you get locked in, or hit a dead end? Want a better way to implement packages? Read this architectural concept report.
October  6,  2005
Brenda Michelson
7 pages



Thinking about Oracle’s Application Portfolio Challenges
Using Service-Orientation and Integration to Build the Future and Augment the Present

What would you do if you were Oracle’s application portfolio architect? What strategies would you employ to attend to your current (ever-expanding) application list, while simultaneously developing a target portfolio? In this report, we share our answers.
September  22,  2005
Brenda Michelson
7 pages



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