Content curation means something a little different to each of the suppliers that offers solutions today. For a marketer exploring content curation solutions, one of the challenges is to orient one’s thinking toward the types of problems each vendor solves and their end-to-end process. That is certainly true with Eqentia.

The Eqentia content curation platform combines human and automated curation from end to end. The human elements range from selection of quality sources and specification of a robust taxonomy to modifications made by information consumers as they personalize their content stream and news page, add articles they find to their personal stream, identify keywords to add to the filter, and even recommend taxonomy changes. The automated elements include text mining and semantic technology processing to extract relevant business content on a massive scale (35,000 sources continuously crawled and 100,000 articles indexed per day). One of Eqentia’s great strengths is the precision it offers information consumers through faceted search and personalization. This can provide a major boost to the productivity of business professionals. With its focus on business professionals and the information they need to do their jobs, Eqentia’s capabilities are a good fit for most B2B marketing uses of content curation.